Emory Brand Tool Kit

This tool kit will guide you as you share your story of Emory, making sure your work meets brand standards, uses our shared look and voice, and represents the clear, consistent communications we are known for.

Branding

• Language guide
• design
• fonts and typography
• colors
• photography

Find all branding tools

Editorial style

Emory standards for writing, editing, and formatting documents, publications, and digital content including

• Emory specifics
• common quandaries
• punctuation

Find all editorial style tools

Logos and visual identity

• Logo use standards
• primary, school, and unit logos
• other trademarks
• athletic logos
• cobranding
• multi-institutional branding
• student organizations
• event graphics
• messaging
• merchandise
• brand licensing
• stationery
• purchasing fonts

Find all logo and visual identity tools

Photo, video, and purchased images

• Photo resources
• video guidelines
• video resources
• Emory University photos
• purchasing illustrations and stock images
• historical Emory images
• resources and rules for fonts
• uploading videos to Emory’s YouTube channel

Find all photo and video tools

Templates

• PowerPoint slide decks
• email headers and footers
• posters, postcards, and flyers
• virtual backgrounds

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Web

• Web hosting
• domain names
• web templates
• Cascade V3 standard template style guide
• Cascade V3 standard template documentation
• Trumba online calendar

Find all web tools