Emory Brand Tool Kit
This tool kit will guide you as you share your story of Emory, making sure your work meets brand standards, uses our shared look and voice, and represents the clear, consistent communications we are known for.
Branding
- messaging strategy
- graphic elements
- typography
- logos
- color
- photography
- video
Editorial style
Emory standards for writing, editing, and formatting documents, publications, and digital content including
Find all editorial style tools
Logos and visual identity
- logo use standards
- primary, school, and unit logos
- other trademarks
- athletic logos
- stationery
- cobranding
- multi-institutional branding
- student organizations
- event graphics
- anniversary graphics
- messaging
- merchandise
- brand licensing
- purchasing stock images or fonts
Find all logo and visual identity tools
Photo, video, and purchased images
- photo resources
- video guidelines
- video resources
- Emory University photos
- purchasing illustrations and stock images
- historical Emory images
- resources and rules for fonts
- uploading videos to Emory’s YouTube channel
Find all photo and video tools
Templates
- presentation templates
- email headers and footers**
- email signatures
- postcards, posters, and flyers*
- social media designs**
- virtual backgrounds**
- digital signage
Environmental Branding
Guidelines to maintain branding and visual consistency throughout our campuses
Learn more about environmental branding
Web
- web hosting
- domain names
- web templates
- Cascade V3 standard template style guide
- Cascade V3 standard template documentation
- Trumba online calendar
*will update in March 2025
**will update in July 2025
Need Help with Something Else?
If the resource you're looking for isn't listed here, contact us and we'll add it to the Tool Kit.