Logo Use Standards


The Emory logo should stand alone. Do not add a horizontal or vertical rule, words, or graphics to create a wordmark. Do not use the logo to create a sentence or add the logo to a sentence. Rules for creating a clear zone around the Emory logo, giving it prominence and legibility, are described below.

The Emory University trademarked primary Emory, school-level and unit signature logos should reproduce in Emory blue (PMS 280), black, or white. You may also reproduce these Emory logos in metallic gold. Note that the entire logo should be in metallic gold. Emory's official metallic gold is PMS 871. 

Creation and governance of the use of Emory’s names, logos, and trademarks are the responsibility of the Office of University Communications and Public Affairs’ brand team.


Clear Zones

Two-Line Logos

The two-line Emory University logo is for Emory school, department, and unit use. It is the primary logo used for internal and external-facing audiences of Emory University and should be used for all multi-institutional branding. A general rule for spacing around an Emory logo is to integrate an obvious visual separation. The space around the logo should measure at least one times the width of the “M” in the Emory wordmark, preferably more. For multi-institutional branding, the space should measure at least two times the width of the “M” in the Emory wordmark, preferably more.

emory logo demonstrating clear space with m

Vertical Logos with Shield

The vertical Emory shield logo is for Emory school, department, and unit use. The clear space around the logo should measure at least the width of the shield and preferably more. The vertical Emory shield logo should stand alone. The vertical Emory shield logo is for internal use. The shield alone is not a complete Emory logo and should not have other text or graphics added to it to create a wordmark.

In communications, or on Emory-branded merchandise, the shield alone may be used as a secondary element separate from other text or graphics. An Emory University logo or an Emory logo must be the prominent logo that brands Emory University in communications and on merchandise.

emory vertical logo with clear space demonstrated

Logos on Merchandise

For merchandise use, a minimum of a two-“M” width in the Emory wordmark, or more, is preferred around an Emory logo. A single “M” is allowed if the merchandise has limited space. Do not create a wordmark by adding a horizontal or vertical rule, words, or graphics. 

clear zones emory horizontal logo with two Ms

One-Line Logos

One-line logos should have a minimum clear zone of at least two of the “M” in the Emory wordmark, preferably more. 

clear zones one-line logo oxford college

Do Not Alter Logo Elements

The Emory identity system is designed to be flexible in its presentation and use. Multiple logo configurations are available for every school and unit of the university. The following list is by no means an exhaustive one, but these are some of the ways in which the logo should be not altered:

  • Do not compress the logo or alter the shield.
  • Do not change the placement and size of the shield, the school name, or the Emory wordmark or remove the Emory wordmark, the shield, or wording from any logo.
  • Do not add words to create a school-level logo, change placement of the school name, or modify a school-level logo with a primary Emory logo.
  • Do not create an Emory logo with a font that resembles an official logo.
  • Do not add text or design elements to an Emory logo or the Emory shield.

Questions?
For questions about guidelines for using Emory logos, email emory.branding@emory.edu.