Web Guidelines

Communications and Marketing created these resources for campus website developers to serve as a guide when migrating, redesigning, or creating a website.

How to Create a Website

Whatever the school, division, office, or department at the university, Emory websites share two fundamental goals in publishing Emory websites—to communicate Emory's message about its vision and mission and to make it easy for online visitors to find the information they need on all university websites. To get started building a new website or migrating your current site into a new template, follow these steps.

Provision a Site

Emory websites are published using Hannon Hill's Cascade Server content management system.

Request a new standard template site in Cascade

Request a Domain Name

By university policy, all domain names for Emory websites must be approved through the Domain Name Request process. Review guidelines and instructions for asking for a domain name.

Use the Standard Template Documentation

When you are ready to build your site, refer to the extensive V3 Standard Template Documentation. It explains in detail how to make pages, blocks, and rows, and it explains how to make sure your site meets accessibility standards. The V3 Standard Template Style Guide can help you put it all together. 

Follow Accessibility Standards

At Emory University we strive to conform to  WCAG 2.0 accessibility standards at the AA level. In order to achieve this level of accessibility, the  SiteImprove suite is employed on a regular basis to automatically check for errors. However, not every accessibility issue can be detected automatically—content editors and web developers should work together to make websites as compliant as possible.

Accessibility Resources

• Introduction to Accessibility
• The Importance of Web Accessibility and How Marketers Can Help
• 3 Reasons Readability Should Matter to Content Editors

Project Requests

Communications and Marketing has moved to the Wrike project management system to handle all incoming requests for strategic initiatives. This includes projects from maintenance requests to multifaceted campaigns. If you have a request or question for us, please use the Wrike request form to get started.