Multi-Institutional Branding


The Emory University community partners and collaborates with other academic institutions and companies on a variety of programs, research, events, and resources. These efforts create a unique branding need, and potential variations involve many nuances, identity standards, and legal issues. Therefore, multi-institutional branding is done in collaboration with the Emory Communications and Marketing branding team.

Multi-institutional event collaborations follow basic logo use standards:

  • Institution logos may appear on the “About” page of a website, at an equal distance, integrating clear-zone (see example) standards. All logos should be the same visual size and weight. Institution logos should not be combined together or added to design elements such as vertical rules, blocks of color, etc.
  • Event collaboration branded merchandise, promotions, websites, etc. should be reviewed and approved by the brand identity contacts of all collaborating institutions.
  • For specific details, contact the Emory Communications and Marketing branding representative at emorybranding@emory.edu

Collaborations involving faculty or staff, departments, centers, or labs with other institution faculty or staff, and departments define most multi-institutional collaborations. In these cases, the above standards, as well as the following brand standards, should apply:

  • Institution logos may appear on the “About” page of a website, at an equal distance, integrating clear-zone (see example) standards. All logos should be the same visual size and weight. Institution logos should not be combined together or added to design elements such as vertical rules, blocks of color, etc.
  • Collaborations are most often branded with the official Emory entity logo, e.g., school and unit logo, or with its own official Emory unit signature full set.  
  • For specific details, contact the Emory Communications and Marketing branding representative at emorybranding@emory.edu

Multi-institutional partnerships are large-scale, long-term, and often institution- or school-wide work. These are rare cases. For more information, email emorybranding@emory.edu.

  • Institution logos may appear on the “About” page of a website, at an equal distance, integrating clear-zone (see example) standards. All logos should be the same visual size and weight.
  • Design of partnerships with institutional trademarked logos must be reviewed and approved by the brand identity contacts of all collaborating institutions.
  • For specific details about partnerships, contact the Emory Communications and Marketing branding representative at emorybranding@emory.edu.

Multi-institutional events, collaborations, and partnerships merchandise promotion:

  • Custom merchandise with the Emory name or logos must follow the merchandise review process. Faculty or staff contact information is needed for ordering merchandise.

Questions?

Contact one of the departments below with questions about logo guidelines.