Multi-Institutional Branding


The Emory University community partners and collaborates with other academic institutions and companies on a variety of programs, research, events, and resources. These efforts create a unique branding need, and potential variations involve many nuances, identity standards, and legal issues. Therefore, multi-institutional branding is done in collaboration with the Emory Communications and Marketing branding team.

For multi-institutional branding, the space around the “Emory University” primary logo should be at least two times the width of the “M” in the Emory wordmark, preferably more.

See Logo Use Standards

Collaborations involving faculty or staff, departments, centers, or labs with other institution faculty or staff, and departments define most multi-institutional collaborations.

The above standards, as well as the following brand standards, should apply:

  • Collaborations include funding to create Emory entities such as research projects, programs, centers, laboratories, and initiatives. As with all Emory entities, these are branded with a unit signature full set. Contact the Emory Communications and Marketing branding team to collaborate on the creation of these official logos. The institutional logos may appear on the “About” page of a website or a presentation “About” slide. The institutional logos should not appear on a website landing page or footer.
  • Collaborations should not be branded with a unique design.
  • Brand representatives for all collaborating institutions should be consulted on collaboration brands.
  • For specific details, contact the Emory Communications and Marketing branding representative

Multi-institutional partnerships are large-scale, long-term, and often institution- or school-wide work.

These are rare cases. For more information, email emorybranding@emory.edu.

  • Collaboration brands should include the institution names, e.g., Emory University and Georgia Tech (“A collaboration between Emory University and Georgia Tech”). The Emory school or entity information should be described in any communications (i.e., website, email) about the collaboration.
  • Institutional logos may appear on the “About” page of a website, at an equal distance, integrating clear-zone standards. All logos should be the same visual size and weight.
  • Design of partnerships with institutional trademarked logos must be reviewed and approved by the brand representatives of all collaborating institutions.
  • For specific details about partnerships, contact the Emory Communications and Marketing branding representative.

Multi-institutional event promotion and custom branded merchandise

  • In event promotion materials, institution logos may appear on the “About” page of a website, at an equal distance, integrating clear-zone standards. All logos should be the same visual size and weight. Institution logos should not be combined or have added design elements such as vertical rules, blocks of color, etc.
  • Branded event merchandise, promotions, websites, etc. should be reviewed and approved by the brand representatives at all collaborating institutions.
  • Custom merchandise with the Emory name or Emory logos must follow the merchandise review process. Faculty or staff contact information is needed for ordering merchandise.
  • Visit the Event Graphics page for logo use standards regarding event graphics.
  • For specific details about event graphics, contact the Emory Communications and Marketing branding representative

Questions?

Contact one of the departments below with questions about logo guidelines.