Athletics
The athletics brand elements of Emory University, including Swoop art, have specific guidelines for their use.
Emory Eagles and Swoop
Swoop art is part of the athletic identity system that recognizes Emory’s sports mascot. The campus Barnes & Noble bookstore provides a selection of merchandise featuring Swoop and a variety of official athletic marks. For Swoop art used within the Emory community, the registration and trademark symbols are not needed. The official Swoop art should not be altered, modified, or distorted.
For official Emory logo inquiries, including the main Emory Eagles and varsity logos, contact Devon Hendricks at devon.hendricks@emory.edu. For Emory club and departmental/program logos, contact April Flint at april.flint@emory.edu. For Emory Oxford athletic logos, contact Jose Cueva at jose.cueva@emory.edu.
Clear Zone Guidelines
Similar to other university logos, athletic logos have clear zone guidelines. In the examples below, the athletic shield logo (A) should have a minimum clear zone of no less than three times the width of the “E” in Emory—preferably the width of the shield; the Emory Eagles wordmark (B) should have a minimum clear zone of no less than the width of two of the “E” in Emory, preferably more; and the Eagle head (C) should have a minimum clear zone of the width of the head, preferably more. The Eagle E wordmark has been retired by Emory Athletics and is in use in the Oxford College athletic identity system only.
Eagles Athletic Logos
The athletic identity systems for Emory and Oxford:
Download Emory Eagle head logo
Download Emory Eagles wordmark
Oxford College Athletic Logos
Athletic Department Handbooks
Emory University Athletics on both the Atlanta and Oxford campuses have guidelines regarding the use of athletic logos, marks, and taglines. Learn more in these handbooks.
Swoop Logos
The Swoop image should have a minimum clear zone the width of one Swoop.
Questions?
Contact one of the departments below with questions about logo guidelines.