The athletics brand elements of Emory University, including Swoop art, have specific guidelines for their use.

Emory Eagles and Swoop

Swoop art is part of the athletic identity system that recognizes Emory’s sports mascot. The campus Barnes & Noble bookstore provides a selection of merchandise featuring Swoop and a variety of official athletic marks. For Swoop art used within the Emory community, the registration and trademark symbols are not needed. The official Swoop art should not be altered, modified, or distorted.

For the other official athletic shield, wordmark, varsity, or club logos, contact Lauren Taylor at For club sports and departmental/program inquiries contact April Flint at For the Emory Oxford athletic logos, contact Roderick Stubbs at

Clear Zone Guidelines 

Similar to other university logos, athletic logos have clear zone guidelines. In the examples below, the athletic shield logo (A) should have a minimum clear zone of no less than three times the width of the “E” in Emory—preferably the width of the shield; the Emory Eagles wordmark (B) should have a minimum clear zone of no less than the width of two of the “E” in Emory, preferably more; and the Eagle head (C) should have a minimum clear zone of the width of the head, preferably more. The Eagle E wordmark has been retired by Emory Athletics and is in use in the Oxford College athletic identity system only. 

clear zones explanation for athletics logos

Athletic Department Handbooks

Emory University Athletics on both the Atlanta and Oxford campuses have guidelines regarding the use of athletic logos, marks, and taglines. Learn more in these handbooks.

swoop logos to download

Download Swoop Logos


Contact one of the departments below with questions about logo guidelines.