Video Quality Guidelines

  • Video output is to be well lit and should not appear dark on-screen creating difficulty in seeing the features of the subjects in the video.
  • All shots are to be clearly focused and well framed. Close-ups should focus attention, not distract the viewer.
  • Video output is to be stable, not shaky. A tripod should be used whenever possible to reduce "camera shake." If tripod use is not possible, camera shake should be very minimal.
  • All titles or other text added to the video must be proofread for accuracy and proper grammar. Misspellings, typos, and poor usage are unacceptable and will require recreating the necessary section of the video.
  • Any additional graphics or animations should be professional, appropriate, and necessary for the message of the video. Graphics and animations must be clean, clear, undistorted and fit on the screen.
  • All fade in/fade outs, effects, etc. should add to the message of the video and must be smooth, not abrupt or choppy.
  • All dead air should be edited out, so the video is seamless from beginning to end.
  • For videos showcasing speakers, panels, and events make a version of the video specifically for online use. For example trim down or cut out extended introductions. An online audience wants to see the main attraction. If need be include speaker bios in the written YouTube description.

Video Technical Standards

For videos to be uploaded to YouTube:

  • Video Format: Preferred file types to upload to YouTube are Quicktime (.mov) and MPEG (.mp4)
  • Aspect Ratio: Native aspect ratio without letterboxing (example: 16:9)
  • Resolution: High Definition video at either 1280x720, 1920x1080, or higher.
  • Audio Format: MP3 or AAC preferred
  • Frames per second: Native frame rate
  • Aspect Ratio: The aspect ratio of the original source video should always be maintained when it's uploaded. Uploaded videos should never include letterboxing or pillarboxing bars.
  • Testing: Since there is no facility to re-upload videos, it's important to test that your audio and video quality are satisfactory before you release your video publicly onto YouTube. Once a video becomes popular, the number of views, user ratings, user comments and other community data, cannot be transferred if another, higher quality version of the same video is uploaded. Make sure you get it right before you go public.
  • Original Video Source: The less a video is re-encoded prior to uploading, the better the resulting YouTube video quality. We encourage you to upload your videos as close to the original source format as possible.