National Media Focus on Rose Library

When Emory's Manuscript, Archives, and Rare Book Library opened its expanded and renovated space named for alumnus and literary benefactor Stuart A. Rose, we carried out a coordinated media strategy to bring national attention to one of Emory's finest assets.

Associated Press

We placed a story announcing the library's new name in Associated Press that appeared in outlets across the country.

New York Times

On the Rose Library's dedication day, we worked with the New York Times to place an exclusive story announcing the acquisition of a collection of rare materials owned by Beat Generation writer Jack Kerouac, made possible through Rose's generosity.

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