Undergraduate Recruitment

Undergraduate Recruitment

We redesigned the undergraduate recruitment pieces for Emory College and Oxford College to better articulate what the colleges offer undergraduates at the university and to encourage high-achieving prospective students to apply and enroll.


Our editorial strategy for the admission funnel began with an impactful message in the joint road piece and continued with a direct editorial voice through the admission cycle that emphasized the idea of learning with purpose.


Our fine-tuned design, seen here in the joint viewbook shared by both colleges, uses dynamic photography, rich color, and a strong connection between image and message.

Brand Consistency

Across recruitment pieces for both of Emory's undergraduate colleges, we created a consistency of brand treatment, emphasizing our "one voice" admission strategy. This initiative, seen here in our "You're In" acceptance brochures, helps each school articulate what they individually and collectively offer students enrolling at Emory.