Primary Logos

Emory’s consistent visual identity conveys the University’s primary identity and unifies its various affiliates.

Our brand strategy expresses a singular representation of Emory and all of its units by using a well-established and logically structured visual identity system that governs the use of the Emory logo.

Primary Emory University Logo

Emory’s primary logo consists of the Emory or Emory University wordmark and shield, and it's the choice for use on the majority of University communications. There are several variations to meet differing design needs, and together they comprise the University’s logo system.

Primary Emory Logos


Vertical Logo

The vertical logo variation can be used when space is limited or when the logo must be placed in a grouping of other logos.

Horizontal Logo

The horizontal logo variation provides flexibility for varying design needs.

Other Variations

The Emory logo can be reproduced in Emory Blue (PMS 280), black, and reverse white, and these variations are included in the download file sets. For more information, contact