Primary Logos

Emory’s consistent visual identity conveys the University’s primary identity and unifies its various affiliates.

Our brand strategy expresses a singular representation of Emory and all of its units by using a well-established and logically structured visual identity system that governs the use of the Emory logo.

Primary Emory University Logo


Emory’s primary logo consists of the Emory or Emory University wordmark and shield, and it's the choice for use on the majority of university communications. There are several variations to meet differing design needs, and together they comprise the university’s logo system. A general rule for spacing around an Emory logo is to integrate an obvious visual separation. The space around the logo should measure at least one times the width of the “M” in the Emory wordmark, preferably more. The logo should stand alone. Do not add a horizontal or vertical rule, words, or graphics to create a wordmark.

Here are additional guidelines regarding the use of Emory logos.


Primary Emory Logos


These logos are for Emory community use and may be used by permission only. They may not be altered and must have clear space equaling the width of two of the "M" in Emory. The use of this logo for multi-institutional branding is strongly discouraged. To request files of this logo or to inquire about usage, please contact emory.branding@emory.edu.


Vertical Logo


The vertical logo variation can be used when space is limited or when the logo must be placed in a grouping of other logos.


Horizontal Logo


The horizontal logo variation provides flexibility for varying design needs.


Other Variations


The Emory logo can be reproduced in Emory Blue (PMS 280), black, and reverse white, and these variations are included in the download file sets. For more information, contact emory.branding@emory.edu.