Logo Use Standards

The goal of Emory's visual identity system is to express a singular representation of Emory and all of its units by using well-established and logically structured guidelines that govern the use of Emory's logo.

All the graphical representations of the university's visual identity as well as the textual representations—including the wordmark Emory—are licensed trademarks. Their use is controlled by the university and protected by applicable laws. All use is at the discretion of the university and its licensing office. Creation and governance of the use of Emory’s names, logos, and trademarks are the responsibility of the Office of University Communications and Public Affairs.

Information about student logo use can be found on the Official Student Organizations page. 

Clear Zones

The Emory logo should stand alone. Do not add a horizontal or vertical rule, words, or graphics to create a wordmark. Do not use the logo to create a sentence or add the logo to a sentence. Rules for creating a clear zone around the Emory logo, giving it prominence and legibility, are described below.

The two-line Emory University logo (example A) is for Emory school, department, and unit use. It is the primary logo used for internal and external-facing audiences of Emory University and should be used for all multi-institutional branding. A general rule for spacing around an Emory logo is to integrate an obvious visual separation. The space around the logo should measure at least one times the width of the “M” in the Emory wordmark, preferably more, as example C illustrates. 

The vertical Emory shield logo (example B) is for Emory school, department, and unit use. The clear space around the logo should measure at least the width of the shield and preferably more. The vertical Emory shield logo should stand alone. The vertical Emory shield logo is for internal use. The shield alone is not a complete Emory logo and should not have other text or graphics added to it to create a wordmark.

In communications, or on Emory-branded merchandise, the shield alone may be used as a secondary element separate from other text or graphics. An Emory University logo or an Emory logo must be the prominent logo that brands Emory University in communications and on merchandise.

For merchandise use, there should be a minimum of a two-"M" width in the Emory wordmark, preferably more, around the two-line Emory University logo (example C). Do not create a wordmark by adding a horizontal or vertical rule, words, or graphics. 

One-line logos (example D) should have a minimum clear zone of at least two of the "M" in the Emory wordmark, preferably more.  


clear zones vertical Emory shield

Athletic logos have similar clear space guidelines. In the examples below, the Athletic shield logo (A) should have a minimum clear space of no less than two times the "E" in Emory—preferably the width of the shield; the Emory Eagles wordmark (B) should have a minimum clear space of no less than the width of two of the "E" in Emory, preferably more; and the Eagle head and Eagle E (C) should have a minimum clear space of two times their width, preferably more. You can download official Athletic logos as well as Swoop mascot logos from the Other Trademarks page.

The official Dooley art, representing the spirit of Emory beloved by generations of students, should have clear zones equalling at least one width of the Dooley signature (left) or at least one width the art of his hat and face (right). You can download the official Dooley art on the Other Trademarks page.

Do Not Alter Logo Elements

The Emory identity system is designed to be flexible in its presentation and use. Multiple logo configurations are available for every school and unit of the university. The following list is by no means an exhaustive one, but these are some of the ways in which the logo should be not altered:

  • Do not compress the logo or alter the shield (example A).
  • Do not change the placement and size of the shield, the school name, or the Emory wordmark or remove the Emory wordmark, the shield, or wording from any logo (example B).
  • Do not add words to create a school-level logo, change placement of the school name, or modify a school-level logo with a primary Emory logo (example C).
  • Do not create an Emory logo with a font that resembles an official logo (example D).
  • Do not add text or design elements to an Emory logo or the Emory shield.
Do not alter

Seals and Coat of Arms

The university seal is reserved for use by the president, the Board of Trustees, and in commencement materials. The president’s seal is reserved for the Office of the President. The coat of arms is no longer in use.

Official Student Organizations

Co-branding Emory Entities

Guidelines for co-branding the logos of multiple Emory schools, units, and/or departments.

Multi-institutional Collaborations and Partnerships

Guidelines for displaying Emory logos in conjunction with other institutions and partners.

Emory Logos in Gold

The Emory University trademarked primary Emory, school-level and unit signature logos should reproduce in Emory blue (PMS 280), black, or white. You may also reproduce these Emory logos in metallic gold. Note that the entire logo should be in metallic gold. Emory's official metallic gold is PMS 871. 

metallic gold logo examples


If you have questions about guidelines for using Emory logos email, emory.branding@emory.edu