Emory’s primary visual identity consists of the Emory wordmark and shield. The shield includes a crossed torch and trumpet representing light and the dissemination of knowledge. These symbolize the university’s two functions: to discover and proclaim knowledge. There are two university seals—the president’s seal and the Emory seal. Both are encircled by the university’s motto, Cor prudentis possidebit scientiam (“The wise heart seeks knowledge”), which was first used by Emory in 1890.
The shield became a consistent part of Emory’s graphic identity system in 1999. The notch at its upper right corner is an orthogonal rendering of a ribbon folded over, representing in two dimensions a three-dimensional shield.
The brand strategy consists of a heirarchy of primary logos that consists of Emory University, the school-level logos, and unit signatures. The Oxford College, Emory College of Arts and Sciences, and Emory Rollins School of Public Health shown here to the right are examples of school-level logos.
—Brand Advisory Council (BAC) and members
—Various Emory logo configurations
—Access Emory school logos and more information about logo files
—How to use the Emory visual identity system
—Unit signatures and how to acquire them
—The difference between the university and president’s seals
—A variety of athletic logos
—Logos representing Emory’s community mascot, the Emory Eagles
—An introduction to the Emory Healthcare identity system
—Official Dooley artwork
—An introduction to the I'm In sub-brand
Visual brand application and resources
—The pallet of identity colors and configurations
—Guidelines for reproducing Emory logos in metallic gold
—The collection of Emory identity fonts
—An introduction to Emory’s editorial style guidelines
—Emory stationery for faculty/staff and students
—Guidelines on creating Emory event graphics
—Information about visual messaging and the Emory identity
—Guidelines for creating official student organization graphics
—Information about Emory’s website guidelines
—Guidelines and resources for creating Emory blogs and e-publications
—Guidelines for creating libraries in Emory iTunesU
—Guidelines for branding Emory apps
—Guidelines for creating visual identities with and for Emory-affiliated institutions
—Guidelines for branding Emory collaborations
—An overview of Emory trademark licensing
—An introduction to Development Communications
—Website to Emory Creative Services
—An introduction to Emory Healthcare Marketing Services
—An introduction to Emory Health Sciences Creative Services
—Introduction to environmental graphics and signage
—Website to University Events
—Website to Emory's photography and video services
The guidelines that follow apply to wordmarks, color usage, type, and the context of use associated with the Emory brand. They represent a cohesive standards system that unifies the Emory identity while still allowing for graphic distinction among various schools, centers, and major programs.
The establishment of a web design policy in June 2009 and the subsequent rollout of a standard web template for school and departmental “brochure-ware” sites has moved Emory substantially toward the goal of a more consistent and cohesive web presence for our externally facing websites. Consistent with the policy is the use of a banner treatment that uses official unit signatures for the standard web template masthead to create a unified and recognizable online visual identity for Emory University.