Emory Identity and Messaging
Marketing and communication to audiences for Emory programs, initiatives, and events should consist of these fundamental elements: an Emory, school-level, or unit logo; visual messaging; and content.
Emory’s visual identity (logo) system aligns Emory schools, units, centers, and programs with Emory University and establishes them as part of Emory. A cohesive visual identity eliminates the possibility of diluting and diminishing the Emory brand, which benefits no one. Creation and use of Emory logos are the responsibility of the Office of Communications and Marketing brand team. However, you are free to create the visual messaging and content that supports your initiative or programming and is used in conjunction with Emory’s logo identity system.
How to Use Both
Messaging is the design that supports ideas communicated to audiences. It can include words, content, stories, or an acronym but not your entity’s official, university-approved name.
A logo is a design with the official name of the entity that represents a center, program, department, institute, etc. It can include both the official name and its acronym.
Messaging Examples
The following examples demonstrate how Emory’s visual identity and messaging are combined to create promotions for programs, events, and initiatives that stand with Emory primary, school-level, and unit logos. They show typical use in digital formats, print materials, and garments and the multiple ways the Emory logo can appear along with them.
In your messaging, do not use a type treatment with Emory-related wording in a font that resembles an official logo. It must look obviously different. The shield alone is not a complete Emory logo. Do not add other text or graphics to the shield to create a logo design.
School Messaging
Emory’s colleges and schools use messaging on their websites and elsewhere to highlight their values, programs, and priorities. The accompanying Emory logo highlights their connection to the values and mission of larger Emory University and their role within.
Emory College messaging uses the words “discovery,” “creativity,” and “impact,” to describe its rationale and programs.
Oxford College describes itself as “A Place Like No Other” on its home page—messaging that indicates the college’s unique role at Emory and in higher education.
Sometimes messaging can be used to highlight particular values and aspects of a school such as Emory Law’s headline, "Empowering Students to Create a More Just World."
The School of Nursing has used the words ”Preparing Visionary Nurse Leaders” as its longtime tagline, seen here with the secondary messaging tying the school to Emory, ”At Emory you can change the world.“
This example of program messaging at the School of Public Health describes the aims of the Emory Precision Public Health Research program.
Emory Ombuds Office
There are two messaging approaches for the Ombuds office. The first two examples represent the one directed toward faculty and staff, while a bold, youthful approach for students helps speak meaningfully to this different audience.
Program Messaging
The vibrant and bright colors making up the type treatment for the Student Flourishing initiative are meant to capture the essence and energy of student spirit, with the accompanying starburst graphics representing how students excel and thrive at Emory.
Oxford Organic Farm
The foundational elements of design and content for the Oxford College Organic Farm bring visual messaging, content, and Emory branding together in the farm’s promotional materials.
Student Digital Life
The color palette and fonts, along with graphic elements, are displayed in representations of Student Digital Life visual messaging.
Digital Stories
Digital stories provide another way to capture messaging about Emory through storytelling. They are presented with their own visual elements that show readers they are part of a series or ongoing program.
Using Event Graphics
An event graphic promotes a one-time or recurring event. While its design conveys and represents the event, it cannot resemble or incorporate an Emory logo. Rather, the Emory logo is included as another messaging element.
Event Graphic Example
The messaging and event graphic created for Emory’s 2020 Election gives audiences an easy visual reference for conveying the initiative's goals and purpose.
Collaborations between Emory programs, units, and schools with outside partners should follow the logo use standards for multi-institutional branding.
Additional Resources
Find standards for Emory logo use including clear zones and do’s and don’ts for primary, school-level, and unit signatures as well as the steps for creating T-shirts and other licensed merchandise bearing the Emory brand.