Emory Identity and Messaging


Marketing and communication to audiences for Emory programs, initiatives, and events should consist of these fundamental elements: an Emory, school-level, or unit logo; visual messaging; and content.

Emory, school-level, and unit logos align the program or event with Emory University as a whole and eliminate the possibility of diluting and diminishing the Emory brand, which benefits no one. Creation and use of Emory logos are the responsibility of the Office of Communications and Marketing brand team. However, you are free to create the visual messaging and content that supports your initiative or programming and is used in conjunction with Emory’s logo identity system.

What Is Messaging?

Messaging is the design and content supporting the ideas communicated to your audiences. Visually, this includes graphics, images, color, and fonts combined to create an overall look or visual message. This visual messaging is accompanied and supported by content that provides information or promotes your program or event. 

The following examples demonstrate how these elements are combined to create unique visual messages and promotions for programs, events, and initiatives that stand with Emory primary, school-level, and unit logos. They show typical use in digital formats, print materials, and garments and the multiple ways the Emory logo can appear along with them.

Oxford Organic Farm

The foundational elements of design and content for the Oxford College Organic Farm bring visual messaging, content, and Emory branding together in the farm’s promotional materials.


School of Nursing


Student Digital Life


Digital Stories


Using Event Graphics

An event graphic promotes a one-time or recurring event. While its design conveys and represents the event, it cannot resemble or incorporate an Emory logo. Rather, the Emory logo is included as another messaging element. 

Event Graphic Example

Learn More about Event Graphics

Multi-Institutional Collaborations and Events

Collaborations between Emory programs, units, and schools with outside partners should follow the logo use standards for multi-institutional branding.

Additional Resources

Find standards for Emory logo use including clear zones and do’s and don’ts for primary, school-level, and unit signatures as well as the steps for creating T-shirts and other licensed merchandise bearing the Emory brand.