Emory Identity and Messaging

Marketing and communication to audiences for Emory programs, initiatives, and events should consist of these fundamental elements: an Emory, school-level, or unit logo; visual messaging; and content.

Emory’s visual identity (logo) system aligns Emory schools, units, centers, and programs with Emory University and establishes them as part of Emory. A cohesive visual identity eliminates the possibility of diluting and diminishing the Emory brand, which benefits no one. Creation and use of Emory logos are the responsibility of the Office of Communications and Marketing brand team. However, you are free to create the visual messaging and content that supports your initiative or programming and is used in conjunction with Emory’s logo identity system.

How to Use Both

What is Messaging?

Messaging is the design that supports ideas communicated to audiences. It can include words, content, stories, or an acronym but not your entity’s official, university-approved name.

Messaging Examples

The following examples demonstrate how Emory’s visual identity and messaging are combined to create promotions for programs, events, and initiatives that stand with Emory primary, school-level, and unit logos. They show typical use in digital formats, print materials, and garments and the multiple ways the Emory logo can appear along with them.

Oxford Organic Farm

The foundational elements of design and content for the Oxford College Organic Farm bring visual messaging, content, and Emory branding together in the farm’s promotional materials.

School of Nursing

Student Digital Life

Digital Stories

Using Event Graphics

An event graphic promotes a one-time or recurring event. While its design conveys and represents the event, it cannot resemble or incorporate an Emory logo. Rather, the Emory logo is included as another messaging element. 

Event Graphic Example

Learn More about Event Graphics

Multi-Institutional Collaborations and Events

Collaborations between Emory programs, units, and schools with outside partners should follow the logo use standards for multi-institutional branding.

Additional Resources

Find standards for Emory logo use including clear zones and do’s and don’ts for primary, school-level, and unit signatures as well as the steps for creating T-shirts and other licensed merchandise bearing the Emory brand.