Primary Logos

Emory’s consistent visual identity conveys the University’s primary identity and unifies its various affiliates.

Our brand strategy expresses a singular representation of Emory and all of its units by using a well-established and logically structured visual identity system that governs the use of the Emory logo. Creation and governance of the use of Emory’s names, logos, and trademarks are the responsibility of the Office of University Communications and Public Affairs.

Primary Emory University Logo

Emory’s primary logo consists of the Emory or Emory University wordmark and shield. The two-line Emory University logo is the primary logo for externally facing audiences and multi-institutional program and event branding. There are several variations to meet differing design needs, and together they comprise the university’s logo system. A general rule for spacing around an Emory logo is to integrate an obvious visual separation. The space around the logo should measure at least one times the width of the “M” in the Emory wordmark, preferably more. The logo should stand alone. Do not add a horizontal or vertical rule, words, or graphics to create a wordmark.

Primary Emory Logos

These logos are for Emory community use and may be used by permission only. These Emory shield configurations are not approved for multi-institutional branding. They may not be altered and must have clear space equaling the width of two of the "M" in Emory. To request files of this logo or to inquire about usage, please contact

Vertical Logo

The vertical logo variation can be used when space is limited or when the logo must be placed in a grouping of other logos.

Horizontal Logo


The horizontal logo variation provides flexibility for varying design needs.

Other Variations

The Emory logo can be reproduced in Emory Blue (PMS 280), black, and reverse white, and these variations are included in the download file sets. For more information, contact