Multi-institutional Collaborations and Partnerships

The Emory University community partners and collaborates with other academic institutions and companies on a variety of programs, research, events, and provided resources. These efforts create a unique branding need. Potential variations involve many nuances, identity standards, and legal issues. Multi-institutional branding is done in collaboration with Emory Communications and Public Affairs branding contacts. 

Identity standards are overseen by Emory Visual Identity in collaboration with licensing, General Council and other administrative offices. Use of partnership institution identity, such as Grady Hospital, Children’s Healthcare of Atlanta, or Georgia Institute of Technology, requires permission by Emory Visual Identity and the partner institution.

 

Multi-institutional event collaborations follow basic logo use guideline standards:

  • Institution logos may appear on the “About’ page of a website, equal distance apart integrating clear-zone, Logos should not be combined in a lockup with design elements such as vertical rules, blocks of color, etc. All should be the same visual size and weight
  • Event collaboration branded merchandise, promotions, web presence, etc. should be reviewed and approved by all collaborating entities or main established contact
  • Faculty or staff contact information is needed for ordering merchandise

 

Collaborations involving faculty or staff, departments, centers, or labs with other institution faculty or staff, departments define most multi-institutional collaboration work and involve many nuances, identity standards, and legal issues. In these cases the branding includes:

  • Full names should be spelled out to represent the collaborating entities rather than using trademarked logos
  • Type treatment or graphic for collaboration should be designed to look obviously different from an Emory trademark logo and other collaboration institution identity 
  • Type treatment or graphic for collaboration design should be reviewed and approved by all collaboration entities
  • The collaboration name and acronym or initialism should always be accompanied by the collaboration's name spelled out
  • Full institution names should be separated from the collaboration identity graphic
  • Collaboration branded merchandise, promotions, web presence, etc. should be reviewed and approved by all collaborating entities
  • Institution logos may appear on the “About: page of a website, equal distance apart integrating clear-zone
  • Logos should not be combined in a lockup with design elements such as vertical rules, blocks of color, etc. All should be the same visual size and weight
  • For specific details about collaborations, contact Emory Communications and Public Affairs branding representative

 

Multi-institutional partnerships are large-scale, long-term, often institution- or school-wide work. Partnerships are rare and involve many nuances, guideline standards, and legal issues. In these cases the branding may include:

  • Collaboration identity standards are an option for partnership branding
  • Institution logos should be integrated equal distance apart with clear-zone without graphical elements between them and should all be the same size and weight
  • Institution logos may appear on the “About” page of a website, equal distance apart integrating clear-zone 
  • Logos should not to be combined in a lockup with design elements such as vertical rules, blocks of color, etc. All should be the same visual size and weight.
  • The partnership name and acronym or initialism should always be accompanied by the partnership name spelled out
  • Design of Partnership with institutional trademarked logos should be reviewed and approved by all partnership entities
  • For specific details about partnerships, contact Emory Communications and Public Affairs branding representative