Multi-institutional Collaboration and Partnership

The Emory University community partners and collaborates with other academic institutions and companies on a variety of programs, research, events, and provided resources. These efforts create a unique branding need. Potential variations involve many nuances and legal issues. The following is an overview of some of the ways multi-institutional logos are created and how the Emory logo is integrated within them.

Relationship Types

  1. Emory is lead brand: Obtain written agreement from legal or other authorized representative for the other entity’s trademarks.* 

  2. Emory brand equal prominence with other collaborating entities: Obtain written agreement from legal or other authorized representative for other entity’s trademarks. 

  3. Emory brand equally prominent with partners: Obtain written agreement from legal or other authorized representative for other entity’s trademarks.* 

  4. Emory brand equal prominence with other collaborating entities; no Emory branding; Emory as text in partner list only; does not use Emory trademark identity; Emory look and feel: Disclaimer: “Emory” and “Emory University” are registered trademarks of Emory University. No recommendation or endorsement implied.

  5. Emory brand equally prominent with partners; no Emory branding; Emory as text in partner list only; does not use Emory trademark identity; partnership look and feel: Disclaimer: “Emory” and “Emory University” are registered trademarks of Emory University. No recommendation or endorsement implied.*

*Disclaimer: “Emory” and “Emory University” are registered trademarks of Emory University.


Examples of multi-institutional branding:
Collaboration