Multi-institutional Collaborations and Partnerships

The Emory University community partners and collaborates with other academic institutions and companies on a variety of programs, research, events, and resources. These efforts create a unique branding need, and potential variations involve many nuances, identity standards, and legal issues. Therefore, multi-institutional branding is done in collaboration with Emory Communications and Public Affairs branding contacts. 

Identity standards are overseen by Emory Visual Identity in collaboration with licensing, the general counsel, and other administrative offices. Use of partnership institution identities, such as Grady Hospital, Children’s Healthcare of Atlanta, or Georgia Institute of Technology, requires permission by Emory Visual Identity and the partner institution.

Multi-institutional event collaborations follow basic logo use standards:

  • Institution logos may appear on the “About” page of a website, at an equal distance, integrating clear-zone (see example C) standards. Logos should not be combined with design elements such as vertical rules, blocks of color, etc. All logos should be the same visual size and weight.
  • Event collaboration branded merchandise, promotions, web sites, etc. should be reviewed and approved by all collaborating entities or established contacts.
  • Faculty or staff contact information is needed for ordering merchandise.

Collaborations involving faculty or staff, departments, centers, or labs with other institution faculty or staff, and departments define most multi-institutional collaborations. In these cases, the above standards, as well as the following brand standards, should apply:

  • Full names should be spelled out to represent the collaborating entities rather than using trademarked logos.
  • Type treatments or graphics for the collaboration should be designed to look obviously different from an Emory trademark logo and the other collaborating institution’s identity. 
  • Type treatments or graphics for collaboration design should be reviewed and approved by all collaboration entities.
  • The collaboration name and acronym or initialism should always be accompanied by the collaboration’s spelled-out name.
  • Full institution names should be separated from the collaboration identity graphic. For specific details about collaborations, contact the Emory Communications and Public Affairs branding representative at emorybranding@emory.edu. 

Multi-institutional partnerships are large-scale, long-term, and often institution- or school-wide work. In these rare cases, the following branding standards also apply:

  • Collaboration identity standards are an option for partnership branding.
  • Institution logos should be integrated an equal distance apart, with a clear-zone (see example C), without graphical elements between them, and all should be the same size and weight
  • Institution logos may appear on the “About” page of a website, at an equal distance, integrating clear-zone 
  • Logos should not be combined with design elements such as vertical rules, blocks of color, etc. All should be the same visual size and weight.
  • The partnership name and acronym or initialism should always be accompanied by the partnership name spelled out
  • Design of partnership with institutional trademarked logos should be reviewed and approved by all partnership entities
  • For specific details about partnerships, contact the Emory Communications and Public Affairs branding representative at emorybranding@emory.edu.