Logo Use

The goal of Emory's visual identity system is to expresses a singular representation of Emory and all of its units by using well-established and logically structured guidelines that governs the use of Emory's logo.

All the graphical representations of the university's visual identity as well as the textual representations—including the wordmark Emory—are licensed trademarks. Their use is controlled by the university and protected by applicable laws. All use is at the discretion of the university and its licensing office. Creation and governance of the use of Emory’s names, logos, and trademarks are the responsibility of the Office of University Communications and Public Affairs.

Information about student logo use can be found on the Official Student Organizations page. 

Clear Zones


The two-line Emory University logo (example A) is for Emory school, department, and unit use. A general rule for spacing around an Emory logo is to integrate an obvious visual separation. The space around the logo should measure at least one times the width of the “M” in the Emory wordmark, preferably more. The logo should stand alone. Do not add a horizontal or vertical rule, words, or graphics to create a wordmark.

The vertical Emory shield logo (example B) is for Emory school, department, and unit use. The clear space around the logo should measure at least the width of the shield and preferably more. The vertical Emory shield logo and the shield logo should stand alone. Do not add a horizontal or vertical rule, words, or graphics to create a wordmark. Use of the shield alone should include a clear zone plus Emory-related wording, i.e., Emory Department of Chemistry.

For multi-institutional and merchandise use, there should be a minimum of a two-"M" width in the Emory wordmark, preferably more, around the two-line Emory University logo (example C). Do not create a wordmark by adding a horizontal or vertical rule, words, or graphics.

One-line logos (example D) should have a minimum clear zone of at least two of the "M" in the Emory wordmark, preferably more.  

clear zones vertical Emory shield

Do Not Alter Logo Elements


The Emory identity system is designed to be flexible in its presentation and use. Multiple logo configurations are available for every school and unit of the university. The following list is by no means an exhaustive one, but these are some of the ways in which the logo should be not altered:

  • Do not compress the logo or alter the shield (example A).
  • Do not change the placement and size of the shield, the school name, or the Emory wordmark or remove the Emory wordmark, the shield, or wording from any logo (example B).
  • Do not add words to create a school-level logo, change placement of the school name, or modify a school-level logo with a primary Emory logo (example C).
  • Do not create an Emory logo with a font that resembles an official logo (example D).
Do not alter

Seals and Coat of Arms


The university seal is reserved for use by the president, the Board of Trustees, and in commencement materials. The president’s seal is reserved for the Office of the President. The coat of arms is no longer in use.


Official Student Organizations



Questions


If you have questions about guidelines for using Emory logos email, emory.branding@emory.edu