The Making of a Math Star

Emory mathematician Ken Ono is a leading number theorist. By telling the stories of his theoretical math discoveries in compelling ways, we've helped expand his reputation beyond the math world.

Story Promotion

Our story "Mathematicians find 'magic key' to drive Ramanujan's taxi-cab number," generated big buzz for a Ken Ono discovery related to his upcoming book and movie. The story quickly went viral, garnering international media coverage and pick-up by the social media giant IFLscience.com. The story netted more than 20,000 views in a single day for the Emory science news site eScienceCommons.

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Story Promotion

We packaged the news "Mathematicians prove the Umbral Moonshine Conjecture" with poetic imagery and compelling quotes: "Sometimes a result is so stunningly beautiful that your mind does get blown a little." The media followed our lead with stories in Scientific American and Qanta Magazine.

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Coaching

We produced a series of videos featuring Emory mathematician Ken Ono to help prepare him as he expands his science communication orbit beyond math and into the mainstream. In the most recent video he describes helping actors Dev Patel and Jeremy Irons bring to life the story of Indian mathematician Ramanujan for The Man Who Knew Infinity. We are using the video as we continue to promote Ken Ono among major national and international media.

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