Giving Bioarcheology an Edge

Anthropologist Dietrich Stout researches how Stone Age toolmaking shaped the evolution of the human brain. We've promoted his work in ways that sharpen Emory's image as a major force in bioarcheology.

Coaching

Our videos of Dietrich Stout's work helped him hone key messages that resonate with the media. After seeing one of these videos, a NOVA documentary team was inspired to come to campus and include Stout in a PBS special, "What Makes Us Human."

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Story Promotion

Our news releases about discoveries by Dietrich Stout, combined with videos about his work, have caught the eye of major science media, such as Science Magazine and Scientific American. We've helped establish him as a go-to expert for quotes about bioarcheology, from New Scientist to CBS News. Our promotional efforts culminated in Stout securing an eight-page cover story of his work in Scientific American in 2016, "Tales of a Stone Age Neuroscientist."

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Story Promotion

Our story about the launch of a stone toolmaking experiment by the Dietrich Stout lab, "The Top 10 Reasons to Learn to Make Stone Age Tools," was a social media hit, garnering more than 5,000 Facebook shares and coverage by the Atlanta Journal-Constitution, Wired, and the Daily Mail. It also sparked interest from dozens of people who applied to participate in the experiment, giving the researchers a large pool of candidates.

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