Social Media: Engaging Key Audiences

Social Media: Engaging Key Audiences

We use social media channels such as Facebook, Instagram, and Twitter as powerful strategic tools for raising awareness and reputation of Emory among critical constituencies.

Content Marketing

Content Marketing

Social media campaigns such as the #DooleyCat contest use creativity, fun, and the beauty of Emory's campuses to engage key audiences such as current students, prospective students, and Emory's larger family. And by bringing Emory to the attention of others who may not know about it, they raise awareness of the University as well.


Content Management

Content Management

Using strategic and skillful storytelling, we tweet or post news stories to Facebook several times daily to make sure the University campus and our wider community is up-to-date on Emory issues and events.


Critical Event Communications

Critical Event Communications

We use Emory's Facebook and Twitter channels as integral parts of emergency communication to relay important announcements and instructions as well as keep our campus and community informed of emergent situations.