Goizueta Marketing Strategy Consultancy Videos

Goizueta Marketing Strategy Consultancy Videos

To commemorate the 25th year of the Goizueta Marketing Strategy Consultancy (GMSC), we created an engaging video featuring the benefits that the program delivers to both our students and our corporate partners.

Animation

We created animation for each video, including introductions, transitions, and lower thirds. These graphic packages, which reflect the Goizueta brand, engage and inform the audience during the course of each video.


Partnering with an Existing Brand

We collaborated with the work created by design group 160over90, which developed the existing brand concept for Goizueta. Our work incorporated their graphic elements and use of color to ensure consistency with the Goizueta brand.


Videography

Our video production included three-camera interviews including an establishing wide shot, close-up, and medium slider shot. Our ample use of broll supporting footage helped add depth and dimension to the pieces. Working in collaboration with our motion graphics team, we were able to create tight, cohesive testimonials.

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