DooleyCat

#DooleyCat

Emory celebrated 100 years in Atlanta, and to mark the milestone in conjunction with Dooley's Week, we partnered with local Atlanta street artist Catlanta to create a campaign that enlivened the community and lit up social media.

Creative Consulting

Creative Consulting

Following the social media scavenger hunt trend in Atlanta, our social media team came up with the idea of a Dooley-themed adaptation to promote both Dooley's Week and the 100 years in our Atlanta hometown. We partnered with Atlantan Rory Hawkins, the artist behind Catlanta, who created 30 wooden Dooley-themed cats, which we hid across the Emory and Oxford campuses.


Online Communications

Online Communications

Our social media team shared hints of where the cats were hidden on Emory's Instagram and Twitter accounts throughout Dooley's Week, inspiring a University-wide scavenger hunt. Finders posted pictures tagging @EmoryUniversity or @OxfordCollege with #DooleyCat.


Branded Photography/Video

Branded Photography/Video

A slideshow and a video were created for the News Center website, showing the artist's creative process and his finished products. Our creative collaboration includes animation to add interest to the video and enhance the viewer experience.

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